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2008

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| September |
MobaMingle, a social networking site for the English-speaking community, is launched. |
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| May |
Pocket Match, a pay for performance (P4P) advertising network service for the mobile phone, is launched. |
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| April |
Mobage-town Niigata Customer Center opens. |
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Mobage-town launches a youth helpline service. |
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| March |
Air Link merges with Skygate Co. Ltd. |
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| February |
Head office is moved to 4-30-3 Yoyogi, Shibuya-ku, Tokyo. |
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Minna-no Wedding, a word-of-mouth information site to help couples find just the right catering hall and plan the perfect wedding, is launched. |
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| January |
DeNA Global, Inc. is founded in the U.S.A. |
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2007

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| December |
DeNA goes public on the First Section of the Tokyo Stock Exchange. |
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Shumee-to Club, a hobby-oriented social networking service site for middle-aged and older people, is launched. |
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| April |
Air Link launches the Comprehensive Insurance Center, providing one-stop insurance shopping via the web. |
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Skygate.co., Ltd. Becomes a wholly-owned subsidiary. |
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| February |
Air Link launches Soramaru, an online international flight reservation site. |
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DeNA Beijing launches Jia Jia Cheng, a free social networking site for mobile phone users. |
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Mobadepa (mobile department store), a one-stop shopping site, for mobile phone users is launched. |
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DeNAfs first television commercial airs nationwide (excluding some areas). |
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2006

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| November |
NETSEA, a B-to-B marketplace linking buyers with suppliers, is launched. |
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| August |
PAYGENT Co., Ltd. launches a payment escrow service, Mobapay, for Mobaoku and au Auction. |
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| July |
DeNA Beijing Co., Ltd. is founded as a DeNA subsidiary. |
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Air Link Corp., Ltd. becomes a wholly-owned subsidiary. |
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| May |
Paygent Co., Ltd. is founded as a DeNA subsidiary. |
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| April |
Mobakore, a fashion shopping site for mobile phone, is launched. |
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| February |
Mobakore Co., Ltd. is founded as a DeNA subsidiary. |
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Mobage-town, a game and social networking site for mobile phone users, is lanched. |
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au Shopping Mall, a mobile phone shopping site, is lanched. |
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2005

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| June |
Mobaoku Co., Ltd. is founded as a spin-off subsidiary. |
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| February |
DeNA goes public on the Mothers Section of the Tokyo Stock Exchange. |
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| January |
Pocket bidders, DeNAfs comprehensive mobile phone shopping site, becomes the first official auction site on iMode. |
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DeNA and KDDI Corporation jointly launch au Auctions, a mobile phone auction site. |
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The bidders auction and shopping site gets complete makeover. |
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2004

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| July |
Pocket Affiliate, an affiliated network service for mobile phone users, is launched. |
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| June |
Pocket bidders, DeNAfs comprehensive mobile phone shopping site, is launched. |
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| May |
The bidders commerce engine service is launched for building internet stores linked to the bidders online shopping mall. |
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| March |
DeNA launch Mobaoku (mobile auction), a mobile phone auction site. |
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Head office is moved to 2-1-6 Sasazuka, Shibuya-ku, Tokyo. |
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2003

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| October |
The bidders auction and shopping site is certified under the Antique Business Law. |
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DeNA launches its e-commerce solutions service. |
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2002

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| December |
Shopping services offered on the bidders auction and shopping site are expanded as bidders Shopping. |
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2001

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| December |
DeNA provides the bidders EC Platform service to Excite for platform sharing. |
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| November |
DeNA provides the bidders EC Platform service to BIGLOBE for content sharing. |
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DeNA provides the bidders EC Platform service to So-net for ID sharing. |
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| October |
DeNA provides the bidders EC Platform service to Nifty for content sharing. |
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DeNA launches Club bidders jointly with Forval Corporation, providing e-commerce support service for corporate members. |
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| May |
DeNA relaunches its auction site as the bidders auction and shopping site with the establishment of Club bidders, a membership-based e-commerce support service. |
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2000

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| December |
Head office is moved to 2-19-7 Hatagaya, Shibuya-ku, Tokyo. |
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| July |
DeNA launches the bidders EC Platform, a service providing an e-commerce platform to affiliated sites. |
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1999

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| November |
bidders, a auction site, is launched. |
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| October |
Head office is moved to 5-3 Kamiyama-cho, Shibuya-ku, Tokyo. |
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| August |
DeNA becomes a publicly traded company and is renamed DeNA Co., Ltd. |
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Head office is moved to 1-17-9 Tomigaya, Shibuya-ku, Tokyo. |
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| March |
DeNA is founded as a private limited company for the planning and operation of an online auction site, headquartered at 4-20-6 Shimouma, Setagaya-ku, Tokyo. |
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