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History
2008

 
September MobaMingle, a social networking site for the English-speaking community, is launched.
May Pocket Match, a pay for performance (P4P) advertising network service for the mobile phone, is launched.
April Mobage-town Niigata Customer Center opens.
  Mobage-town launches a youth helpline service.
March Air Link merges with Skygate Co. Ltd.
February Head office is moved to 4-30-3 Yoyogi, Shibuya-ku, Tokyo.
  Minna-no Wedding, a word-of-mouth information site to help couples find just the right catering hall and plan the perfect wedding, is launched.
January DeNA Global, Inc. is founded in the U.S.A.

2007

 
December DeNA goes public on the First Section of the Tokyo Stock Exchange.
  Shumee-to Club, a hobby-oriented social networking service site for middle-aged and older people, is launched.
April Air Link launches the Comprehensive Insurance Center, providing one-stop insurance shopping via the web.
Skygate.co., Ltd. Becomes a wholly-owned subsidiary.
February Air Link launches Soramaru, an online international flight reservation site.
  DeNA Beijing launches Jia Jia Cheng, a free social networking site for mobile phone users.
  Mobadepa (mobile department store), a one-stop shopping site, for mobile phone users is launched.
  DeNAfs first television commercial airs nationwide (excluding some areas).

2006

 
November NETSEA, a B-to-B marketplace linking buyers with suppliers, is launched.
August PAYGENT Co., Ltd. launches a payment escrow service, Mobapay, for Mobaoku and au Auction.
July DeNA Beijing Co., Ltd. is founded as a DeNA subsidiary.
  Air Link Corp., Ltd. becomes a wholly-owned subsidiary.
May Paygent Co., Ltd. is founded as a DeNA subsidiary.
April Mobakore, a fashion shopping site for mobile phone, is launched.
February Mobakore Co., Ltd. is founded as a DeNA subsidiary.
Mobage-town, a game and social networking site for mobile phone users, is lanched.
au Shopping Mall, a mobile phone shopping site, is lanched.

2005

 
June Mobaoku Co., Ltd. is founded as a spin-off subsidiary.
February DeNA goes public on the Mothers Section of the Tokyo Stock Exchange.
January Pocket bidders, DeNAfs comprehensive mobile phone shopping site, becomes the first official auction site on iMode.
DeNA and KDDI Corporation jointly launch au Auctions, a mobile phone auction site.
The bidders auction and shopping site gets complete makeover.

2004

 
July Pocket Affiliate, an affiliated network service for mobile phone users, is launched.
June Pocket bidders, DeNAfs comprehensive mobile phone shopping site, is launched.
May The bidders commerce engine service is launched for building internet stores linked to the bidders online shopping mall.
March DeNA launch Mobaoku (mobile auction), a mobile phone auction site.
Head office is moved to 2-1-6 Sasazuka, Shibuya-ku, Tokyo.

2003

 
October The bidders auction and shopping site is certified under the Antique Business Law.
DeNA launches its e-commerce solutions service.

2002

 
December Shopping services offered on the bidders auction and shopping site are expanded as bidders Shopping.

2001

 
December DeNA provides the bidders EC Platform service to Excite for platform sharing.
November DeNA provides the bidders EC Platform service to BIGLOBE for content sharing.
DeNA provides the bidders EC Platform service to So-net for ID sharing.
October DeNA provides the bidders EC Platform service to Nifty for content sharing.
DeNA launches Club bidders jointly with Forval Corporation, providing e-commerce support service for corporate members.
May DeNA relaunches its auction site as the bidders auction and shopping site with the establishment of Club bidders, a membership-based e-commerce support service.

2000

 
December Head office is moved to 2-19-7 Hatagaya, Shibuya-ku, Tokyo.
July DeNA launches the bidders EC Platform, a service providing an e-commerce platform to affiliated sites.

1999

 
November bidders, a auction site, is launched.
October Head office is moved to 5-3 Kamiyama-cho, Shibuya-ku, Tokyo.
August DeNA becomes a publicly traded company and is renamed DeNA Co., Ltd.
Head office is moved to 1-17-9 Tomigaya, Shibuya-ku, Tokyo.
March DeNA is founded as a private limited company for the planning and operation of an online auction site, headquartered at 4-20-6 Shimouma, Setagaya-ku, Tokyo.

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