DeNA Swiftly Adapts to a Dynamic Market to Position Mobage as the World’s No. 1 Social Gaming Platform

In 1999, DeNA Group introduced its first service “bidders,” an Internet auction site for PCs. Since then, we have continuously expanded our portfolio of powerful growth engines that have in turn pushed the limits of the e-commerce and social media markets in Japan. Today, we are active across a wide range of business domains, ranging from our “Mobage” social gaming platform to our many other e-commerce businesses. As a result of this rapid development, in little more than a decade our annual sales have grown to more than 100 billion yen (US$1.2 billion) during the fiscal year ending in March 2011.

Around the globe, an increasing number of consumers are making the transition to smartphones, and, as a result, we predict the market for mobile social games will boom in turn. We see this trend as an opportunity. To that end, we endeavor to position Mobage as the world’s No. 1 social gaming platform and to increase annual sales to 200 billion yen by March 2015.

Standing by our founding principle to be a forever pioneering venture, we will proactively continue to seek out new challenges to build our corporate value around the world. Our growth engines will be captivating games that offer novel experiences and innovative services that will preempt our customers’ needs. As a global company, DeNA Group will maintain its dynamic growth through its unmatched speed and ability to succeed.

We look forward to your continued support. The best is yet to come.

Isao Moriyasu
President