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The name DeNA is a combination of the genetic term DNA and the “e” from e-commerce. Starting out as an e-commerce company, DeNA has expanded into broader areas of operations including services for mobile phone users. Nurturing our current businesses and services will ensure future growth. We will continue to expand our areas of operations from e-commerce to mobile services as well as new businesses and services.
Since its launch in November 1999, the bidders Internet auction site has been expanding its services to include online shopping and services for mobile phone users. In March 2004 Mobaoku, an auction service exclusive to mobile phones, was launched. This was followed by the launch of Mobage-town, a mobile game community, in February 2006. Hitting the mark with mobile phone users, these and other mobile-related services have been growing at an explosive rate. As a result of these developments we have also been enjoying increasing earnings from our online advertising business. Maximizing the synergetic effect of our businesses and services will enable us to establish a unique identity in the mobile market. We will leverage the know-how we have developed through our e-commerce and mobile businesses to explore new fields of business as we make further inroads into the global arena. |
